I’m restarting my website. Here is why you should blog too.

Why blog?

by Roman Zolotarev

It is so exciting to have your attention. Thank you for landing here.

What would you do if you could start a greenfield project? I guess you would start by sharing your progress, sharing everything you find useful for those brave hearts following the same journey. That’s what I am doing now.

Professional blogging can be time-consuming, your blog may remain obscure, your posts will become outdated, and eventually you’ll probably quit blogging anyway. So why bother?

Because regular writing helps you to improve your thinking, helps you to spread your ideas, and helps your readers learn — or at least have some fun.

There are many other means of communication nowadays, but writing is one of the most powerful, accessible, and scalable. Words are magical. You can write something today and people might read your words years later. Almost anyone can download your pages and read them. Even over a slow internet connection, on a slow computer, with a small screen: Nothing can stop your words. The number of your readers is unlimited, and the delivery cost is close to zero (less than one US dollar for a million page views).

You may say that writing is hard. Yes, it is hard, especially if you are writing in a foreign language, but with practice your writing will get better and the act of writing will become much more enjoyable.

What to write about?

Probably the first question you’ll ask yourself is, what should I write about? You might say you definitely have nothing special to say, all your thoughts are obvious and all your stories are boring. But something that is obvious to you is not always obvious to other people, and something that is boring to you might be fascinating to someone from a different culture or who is new to the topic.

Tell a story about a project you are working on. It can be useful or entertaining, or both. It can be about a thing you made this week or a thing you learned today. You can write about how and what you are doing, and why you are doing it. What problems you are solving, how you pick and configure your tools, and so on.

In my case, today’s story is about starting a blog and writing the first post. Way too meta? True.

If you want to make your blog useful, make your posts actionable. Each of your posts can be a step-by-step instruction, a recipe. Start with small, simple posts and add depth gradually.

After choosing your topic, the next hard thing is to keep writing. To make your blogging sustainable it is wise to build a writing habit — and most importantly, a publishing habit, or you may end up with hundreds of unpublished drafts. To fight your perfectionism set up a schedule: start writing, say, every Saturday, then clean up and publish the next morning, no matter what.

Just keep going.